Why I built Organic

I've never considered myself to be a good writer, and neither did my English teachers in school. But that hasn't stopped me from sharing my thoughts and ideas online.

I've been posting on LinkedIn and Substack ever since I left my job in 2024 and went solo. Doing so has helped me build a network I never thought I'd have, a pipeline of opportunities to work on cool projects, and just enough confidence to feel that I know what I'm talking about.

But I'm starting to lose touch with it all. I still enjoy brainstorming ideas, putting on some lo-fi, and clacking away at the keyboard… but when it comes time to publish on these platforms, all I see is AI slop.

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"Not X, but Y"

Rule of Three

"But here's the thing"

— (TIL how to even type one of these...)

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To be clear, I use AI. I'm an AI enablement consultant. My literal business is to help teams work more effectively with AI. But effective use of AI does not mean more AI. I use AI to help me with steps in my writing process, such as:

- brainstorming topics based on industry news and recent call transcripts
- evaluating missing gaps or highlighting objections a reader might have
- mirroring my key points back to me in another voice so I can "hear it for myself"

And while AI could technically handle the writing too, I personally enjoy the craft of taking an idea, grinding through how to explain it, hating what I wrote, doing it again, and finally committing to something I know could be done better.

I value the act of writing, and I value writing that comes from those who have put great thought, detail, personality, and love into it.

But the feed of slop clogs up the opportunities to access this writing, given we have to continuously scroll just to find the good stuff! And when people can't find the good stuff, smart people with brilliant ideas miss out on the opportunities that these platforms can bring: networks, jobs, work, friends, confidence.

So, I decided to build Organic.

With every piece you publish on the platform, you receive a unique public URL that serves as your receipt. That receipt is proof that you wrote what you did (how long it took, number of edits, over how many sessions). And all of your content and receipts can be accessed from your public profile.

The key is that everything must be typed. Organic will not allow you to paste text that originated from outside the platform.

But how does this prevent the feed from slop?

Great question. It doesn't. But after publishing, you'll receive a version to paste to LinkedIn with the Organic marker (🌱) - a visual sign of real content across the feed.

Give it a try at writeorganic.app

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Is it perfect? No.

Are there potential hacks or workarounds? Probably. If you find them, dm me.

Couldn't someone type in AI-generated content? Sure, but stats don't lie, and it might be time to reevaluate some decisions if that's your intention.